Effective Date: November 14, 2025
1. Introduction
HMS Loyalty and Rewards Philippines, Inc. (“HMS,” “we,” “our,” or “us”) respects your right to privacy and is committed to safeguarding your personal data in compliance with the Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and all relevant issuances of the National Privacy Commission (NPC).
This Privacy Policy explains how we collect, use, share, and protect your personal information when you enroll in and use the HMS Loyalty and Rewards Program, access our website, mobile application, or interact with us through any of our online or offline channels.
2. Information We Collect
We collect and process the following types of personal data as necessary to deliver our services:
a. Personal Information
Full name, address, contact number, email address, date of birth, and other similar identifying information
b. Transaction Information
Purchase history, participating merchant details, benefits redeemed, and activity logs within the HMS program.
c. Device and Usage Information
IP address, device type, operating system, browser type, location data (if enabled), and browsing behavior on our digital platforms.
d. Marketing and Communication Preferences
Your opt-in choices for receiving promotions, surveys, or program updates.
3. Purpose of Data Processing
We collect and process your personal data to:
  • Register and manage your HMS Loyalty and Rewards account.
  • Facilitate earning and redemption of points.
  • Communicate program updates, offers, and promotions (with your consent).
  • Improve our products, services, and overall user experience.
  • Prevent fraud, misuse, or unauthorized access.
  • Comply with legal obligations and regulatory requirements.
4. Data Sharing and Disclosure
We may share your personal data only under the following conditions:
  • Authorized Partners and Affiliates: To process transactions, rewards, and offers under the HMS program.
  • Service Providers: Third-party vendors providing IT, analytics, marketing, and customer support services under strict data protection agreements.
  • Legal and Regulatory Compliance: When disclosure is required by applicable laws, regulations, or government authorities.
HMS Loyalty and Rewards Philippines, Inc. does not sell, lease, or trade your personal data to third parties.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes stated in this policy or as required by applicable law. Once data is no longer required, it will be securely deleted, anonymized, or archived.
6. Data Protection Measures
To protect your personal data, HMS implements appropriate organizational, physical, and technical safeguards, including:
  • Encrypted data transmission (SSL/TLS)
  • Secure databases and restricted access controls
  • Regular system monitoring and security audits
  • Staff training on data privacy and confidentiality
7. Your Rights as a Data Subject
In accordance with the Data Privacy Act of 2012, you have the right to:
  1. Be informed of how your data is collected and processed.
  2. Access and obtain a copy of your personal data.
  3. Object to, or withdraw consent for, data processing.
  4. Correct or update inaccurate or incomplete data.
  5. Request data deletion or portability.
  6. Lodge a complaint before the National Privacy Commission (NPC).
To exercise your rights, please contact our Data Protection Officer using the details below.
8. Contact Information
Data Protection Officer (DPO)
HMS Loyalty and Rewards Philippines, Inc.
Email: admin@hmsloyalty.com
Telephone: (02) 7752 1121
Office Address: Unit 3E CEH Golden Red Bldg., 626 Sultan St., Highway Hills, Mandaluyong City
9. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or applicable laws. All updates will be posted on our website with the corresponding effective date.
Your continued participation in the HMS Loyalty and Rewards Program and use of our services signify your acceptance of any such updates.
10. Consent
By signing up for the HMS Loyalty and Rewards Program, accessing our website, or using our services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.